What is GAM360?
Core to GAM360 (Google Ad Manager 360) is a higher-end, enterprise-grade version of Google Ad Manager. It is particularly geared for large publishers, media companies, and brands navigating sophisticated ad inventory. Unlike its free counterpart on Google Ad Manager, GAM360 has solid capabilities such as premium forecasting, fuller integrations, and top-class support necessary for anyone seeking scalability efficiently.
In context, Oraki has been using GAM360 to assist businesses in streamlining ad workflows and maximizing their ad inventories. Why should this matter to you, then?
For high-traffic sites or multiple online assets, GAM360 is a valuable utility in managing yield, validating ad delivery accuracy, and reducing the drag of operation.
Key Features of GAM360 (Google 360 Ad Manager)
Let’s get into the powerhouse functionalities that make GAM360 stand out:
1. Unified Programmatic and Direct Sales Management
It can be a logistical challenge to manage direct sales and programmatic transactions at the same time. GAM360 makes it easy by providing a one-stop platform through which both streams are managed together.
- Single interface for open auctions, private marketplaces (PMPs), and programmatic guaranteed deals.
- Automated campaign optimization with machine learning-based bidding strategies.
This dual-stream control reduces human error, increases transparency, and simplifies reporting.
2. Advanced Forecasting & Inventory Management
Ever oversold your ad space? It’s as if you said you had 100 cupcakes when you’ve only made 50. GAM360 avoids that sort of error with:
- Granular forecasting: Forecast future availability of inventory based on historical past and trend.
- Priority levels: It is simple to establish rules for controlling competing demands between programmatic and direct campaigns.
3. Comprehensive Reporting & Data-Driven Insights
GAM360 offers customizable reports enriched with dimensions like viewability, audience segmentation, and revenue breakdowns.
Pro Tip from Oraki experts: Many clients underestimate the power of GAM360’s real-time reports. Using cross-analysis against the proprietary analytics of Oraki, on average, publishers see a revenue boost of 12-18% in the first quarter.
4. Seamless Integration with Google’s Ecosystem
Since GAM360 is a component of the Google Marketing Platform, it integrates seamlessly with:
- Google Analytics 360
- Campaign Manager 360
- Display & Video 360
This enables marketers to create highly targeted campaigns and measure end-to-end performance without switching between disjointed platforms.
5. Premium Support & Dedicated Account Managers
Unlike in the free version of Google Ad Manager, GAM360 subscribers enjoy priority support and expert consultation. Whether it’s resolving integration problems or customizing advanced configurations, expert advice can be the difference between unlocking higher returns or not.
Why Businesses Trust Oraki with GAM360
With extensive ad tech implementation expertise, Oraki assists brands in managing Google 360 Ad Manager intricacies effectively. Our experts design customized ad monetization strategies on GAM360 through which companies are able to:
- Maximize fill rates.
- Boost CPMs through optimized deal setups.
- Automate workflows and reduce manual intervention.
Who Should Use GAM360?
Is GAM360 right for everyone? Not quite. It’s tailored for:
- Publishers with high ad inventory volume
- Media agencies managing multi-client accounts
- E-commerce brands running programmatic campaigns at scale
If your operations are still in the early stages or you’re managing fewer impressions, the free Google Ad Manager might be sufficient, at least for now.
Why Should You Consider GAM360 with Oraki?
In an age and time where every ad impression counts, being able to utilize GAM360 is the difference between a mediocre return and a wildly successful ad business. Having Oraki on your side isn’t so much about embracing a tool as it is about gaining a strategic edge.
Ready to elevate your ad game?
At Oraki, we don’t provide solutions; we build success stories. Interested in how GAM360 might change the game for your ad ops? Reach out and let’s talk.
FAQs on GAM360
1. How is GAM360 different from Google Ad Manager’s free version?
GAM360 provides features like premium support, forecast data-driven, and integration with other Google 360 products, whereas the free version offers limited features to small to mid-sized publishers.
2. Is GAM360 suitable for small businesses?
Generally not. GAM360 is meant for enterprise operations. Small enterprises may not need all of its functionality.
3. How does Oraki enhance the value of GAM360 for clients?
Oraki tailors GAM360 to meet your business requirements. From installation and integration to optimization and training, we make sure that your ad business is as effective and profitable as it can be.
4. Can GAM360 integrate with non-Google tools?
It is third-party integration friendly, but where GAM360 stands out most is in Google’s environment compatibility.
The post Unlocking the Power of GAM360: The Next-Level Ad Management Solution appeared first on Oraki - Reach Your Peak.
