Everything you wanted to know about CPM but were afraid to ask
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View ArticleWhy Ad Tech is celebrating (or should be) Google’s delay of third-party cookies
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View Article5 Reasons to Use CPM Buying
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View ArticleGoogle AdManager Update: Privacy and Messaging
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View ArticleA Publisher’s Magic Ingredient: Content That Adds Value
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View ArticleBuyer Personas – Everything You Need to Know
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View ArticleAdSense Changes for 2021: AdSense to Shift to a First-price Auction Model
The post AdSense Changes for 2021: AdSense to Shift to a First-price Auction Model appeared first on Total Media Solutions .
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When was the last time you questioned your creative engagement?
The media buyer is always curious about the effectiveness of their targeting? What was the best performing keyword? Category? Audience? So… what about the creative message? Call to action? Layout...
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Meaningful consent – part 1: What is meaningful consent and why is it important?
Takeaways: Be aware of the data laws that relate to your country and business regions of operation (consult with legal counsel) Offer your users the correct consent options, protections, and...
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Meaningful consent – part 2: Dark patterns, and consent string best practices
Privacy publisher takeaways Be aware of the data laws that relate to your country and business regions of operation (consult with legal counsel) Offer your users the correct consent options,...
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Sex sells but Google isn’t buying It
Key takeaways Don’t roll the dice when it comes to Google’s adult content policy – the consequences will be severe. Online sex violation: Google’s sexually explicit content policy will be considered...
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Contextual targeting’s return could put publishers in the driver’s seat
Key takeaways: The deprecation of third-party cookies and more privacy-focused regulations are the catalysts for changing advertising on the open web.Contextual targeting is likely to become the...
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6 Publisher trends that will dominate 2022
Key takeaways: Publishers will look to diversify revenue streams further with commerce and interest-based newsletters.A first-party data strategy is no longer nice to have but a necessity.Demand for...
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5 creative techniques for creating effective ads for HPC products
The home & personal care (HPC) industry is very lucrative. In 2020 it was a $483B industry, in 2021 it jumped to $511B — and with an annual compounded growth rate of 4.75% worldwide — it’s...
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How publishers can take advantage of first-party data
This article was originally published on New Digital Age on January 12, 2022. Written by Ben Erdos, Chief Services Officer at Total Media Solutions. The past year has been eventful in digital media;...
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Flyby users: How to engage and create brand enthusiasts
Key Takeaways: Use differing strategies to engage flyby users and loyal visitors.First impressions like site speed and UX can convert or turn off flyby users.Monetize loyal users based on collected...
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Google is thinking of taking the F out (…of First Input Delay)
Key takeaways First Input Delay will be updated to Input DelayThe update will focus on the user journey rather than user momentExpect more metrics to be updated CWV coming to desktop February 2022...
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6 marketing trends in adtech for 2022
Image courtesy: Pixabay 2022 is a year of big changes. Covid changed our lives, not only in the way we communicate with one another but also in how we use technology. Marketers face a challenging...
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The four most important SEO strategies for publishers in 2022
Key takeaways: Preparing for MUM might not be required today, but it will keep you ahead of the game.Make increasing page speed a priority and evaluate your site speed routinely.Leverage Google’s...
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Gated online community: How publishers can build a wall that works for all
Key takeaways Login requires authentication which requires a publisher to be secure Logged in users allow you to build your first party data *always with user consentLogin helps grow a publisher’s...
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