A Special Total Media Event – Locking the Door – An Open and Honest...
The purpose of our fourth webinar is to discuss and analyze the growing presence of ad blocking and its effect on the internet from a variety of perspectives. For much of the past decade, publishers,...
View ArticleAmplify Your Branding & Awareness Campaigns in New Ways with Display & Video 360
The post Amplify Your Branding & Awareness Campaigns in New Ways with Display & Video 360 appeared first on Total Media Group.
View ArticleDisplay & Video 360 ile Branding & Awareness Kampanyalarınızı En Başarılı...
The post Display & Video 360 ile Branding & Awareness Kampanyalarınızı En Başarılı Şekilde Gerçekleştirin appeared first on Total Media Group.
View ArticleProgrammatic Video, with a touch of history
Once upon a time, programmatic video advertising was not an obvious choice for publishers wishing to monetize their inventory. The word programmatic, the use of software to purchase digital...
View ArticleAd Exchange of the Year – DoubleClick AdX
We are a month into 2018 and we are presuming that you have already begun to look into ways to maximize your advertising revenue. What helps publishers achieve an effective monetization strategy is...
View ArticleGoogle Blocked 1.7 Billion Ads in 2016
In 2016, Google aggressively policed its ad ecosystem, DoubleClick AdX, by identifying and blocking 1.7 billion ads that violated its advertiser policies. Google has sought to clear any and all ads...
View ArticleYou Should Be Interested Programmatic Direct Marketplaces
Introduction As the methods how buyers and sellers exchange programmatic inventory and campaign budgets continues to evolve and improve, it is vital to continue to stay up to date on the frequent...
View ArticleWhat are RTB, Private and Programmatic Direct Marketplaces?
Introduction As the methods how buyers and sellers exchange programmatic inventory and campaign budgets continues to evolve and improve, it is vital to continue to stay up to date on the frequent...
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Doubleclick Bid Manager и AdWords: что выбрать?
Google предлагает рекламодателям несколько инструментов для запуска digital кампаний. И если платформа AdWords отлично знакома каждому рекламщику, то Doubleclick Bid Manager (DBM) – это премиум решение...
View ArticleIntroduction to DoubleClick Bid Manager (DBM)
If you’re a company or agency looking to expand and strengthen your digital marketing activities, DoubleClick Bid Manager (DBM), the world’s premier Demand Side Platform (DSP) available for...
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A Special Total Media Event – Flipping ON the Data Switch – How to Better See...
Join us on Thursday, October 29! The purpose of our fifth webinar is to discuss and analyze the growing importance of data for Publishers from a variety of perspectives. Our webinar represents a...
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Is Buyers.json the future standard for buyer and sellers?
John Clyman, VP Engineering, Marketplace Quality & Security at Rubicon Project, recently published a thought-provoking op-ed on AdExchanger, which called for the industry to adopt a Buyers.json...
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Google AdManager Web Interstitial is now LIVE!
A big announcement in 3… 2… 1! Google AdManager Web Interstitial is LIVE! We have been waiting for this for a long time! Publishers, listen to this – you have a significant revenue opportunity here....
View ArticleIntroducing Total Media’s Multiple Customer Management (MCM) Program
Total Media’s MCM Program – Unmatched Revenue Opportunities for Publishers We are pleased to announce that we are now providing Publishers exclusive access to Open Bidding, Private Deals, and AdX in...
View ArticleTranscript – Flipping ON the Data Switch – Stories from Publishers’ Bedrooms...
Ben Erdos: So, welcome everybody to our fifth virtual event. To introduce myself I’m Ben Erdos from Total Media. We’re a Google Certified Partner on both their publisher and advertising stack. And...
View ArticleNew on Display & Video 360 – Attribution Path Reporting
We all know the importance of attribution, it is basically what separates digital marketing from other media channels. It’s what helps us as media buyers to analyze & understand how our campaign...
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Display & Video 360’taki Yenilikler –İlişkilendirme Yolu Raporlama
Hepimiz attribution’ın önemini biliyoruz, temelde dijital pazarlamayı diğer medya kanallarından ayıran şeydir. Medya alıcıları olarak kampanyamızın gerçekte nasıl performans gösterdiğini ve...
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Prepare your App for the new Google Mobile Ads SDK release
The Lede Google will release a new version of the Mobile Ads SDK for both Android (version 20.0.0) and iOS (version 8.0.0) in early 2021. In Brief Version 20.0.0 of the upcoming Google Mobile...
View ArticleWhat are RTB, Private and Programmatic Direct Marketplaces?
Introduction As the methods how buyers and sellers exchange programmatic inventory and campaign budgets continues to evolve and improve, it is vital to continue to stay up to date on the frequent...
View ArticleDoes Ads.txt Provide the Transparency We Need in 2021?
The post Does Ads.txt Provide the Transparency We Need in 2021? appeared first on Total Media Group.
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