A big announcement in 3… 2… 1! Google AdManager Web Interstitial is LIVE!
We have been waiting for this for a long time!
Publishers, listen to this – you have a significant revenue opportunity here.
Google has just launched Web Interstitial for Mobile Web (Soon to be launched for Desktop as well, no worries!), and you can add it to your set of ad formats using the new open beta feature in Google Ad Manager brought to you by Total Media.
Finally, good news for 2020
We know this year brings in some unpredictable consequences, but fortunately, we are confident Web Interstitials are an exclusive and high performed ad format.
The uniqueness of the Web Interstitials is the combination of access to brand-new inventory and the privilege of displaying in-between page views.
Imagine the following scenario:
A user clicks on a link within an article, initiating an interstitial ad to serve before he or she lands on the next article, with a clear close button to let the user the option to choose whether they like to exit the ad or clicking on it, which will take them to the landing page.
What’s in it for me?
- High CPMs across mobile page views (and soon Desktop)
- Impression cap fixed at one impression per user, per hour, per subdomain
Taking care of the User Experience on the one hand and improving the impact of the ad on the other hand.
- Granular control, including setting pricing floors and selling across all transaction types
- Simple setup and low maintenance
- No delay in rendering!
- Taking care of the load-time by pre-fetching all creatives, the interstitial will is shown when the creative is ready
- Compliant with industry Better Ads Standards
- Straightforward get-away navigation for the user
At the moment, the available demand is Google Ads. DV360 and other authorized 3rd Party Demands will join the party in the future.
We are happy to be part of this beta, together with our publishers, monetize web pages with an impactful new ad format.
Please contact us if you’re interested and would like more information.
Happy onboarding, let’s find out CTRs together while maximizing publishers’ revenue!
Bar Lazarovitch Palfi is the Head of Sell-Side Services at Total Media. One of the things Bar enjoys the most in her role is the combination of technology and people. Being on the client’s side at the beginning of her career, Bar is at the center of the bits and bytes of every Total Media customer. As the trusted advisor and Total Media’s professional point of contact for the Google Ad Manager stack, Bar revels in initiating new strategies and processes while growing with the industry’s innovation. You can reach Bar on Linkedin or by email at bar(at)totalmediasolutions(dot)com
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