What can publishers learn from Wordle at the NYT?
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View ArticleUnlocking Success: The Benefits of Partnering with a Google Certified...
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View ArticleOraki – Pioneering a New Paradigm in EMEA’s Ad Tech
Tel Aviv, February 1, 2024. Oraki, an innovative leader in the ad tech sector, today announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA. Representing...
View ArticleMastering Digital Advertising: Your Guide to Google Ad Manager Skillshop
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View ArticleLeveraging First-Party Audience Segments in Google Ad Manager 360 for...
The post Leveraging First-Party Audience Segments in Google Ad Manager 360 for Targeted Advertising appeared first on Oraki - Reach Your Peak.
View ArticleNavigating Success : The Top Ad Networks Every Publisher Should Consider
Criteria for Choosing the Right Ad Network Choose ad networks that align with your content and audience. Opt for networks offering sophisticated targeting options, ensuring that ads resonate with your...
View ArticleUnlocking Success: The Benefits of Partnering with a Google Certified...
The post Unlocking Success: The Benefits of Partnering with a Google Certified Publishing Expert appeared first on Oraki - Reach Your Peak.
View ArticleMaximizing Revenue, Engagement and Viewability: Google’s Latest Best...
The post Maximizing Revenue, Engagement and Viewability: Google’s Latest Best performing Ad Products for Publishers appeared first on Oraki - Reach Your Peak.
View ArticleWhy Partnering with a Google Certified Publisher Partner (GCPP) is a...
Expertise and Deep Platform Knowledge A GCPP is not just any partner. These entities are distinguished by their profound knowledge of Google’s platforms and products, achieved through rigorous...
View ArticleGoogle SEO Updates and How They Affect Publishers
Core Web Vitals: The Heart of User Experience Core Web Vitals are now a cornerstone of Google’s ranking criteria, measuring essential aspects of user experience such as loading performance,...
View ArticleComplex Ad Stack : Simplification Strategies for Publishers
Key Challenges in Ad Stack Management Fragmentation: With multiple tools and platforms, data fragmentation is common. Consolidating data across sources to provide helpful insights often involves...
View ArticleMastering Digital Advertising: Your Guide to Google Ad Manager Skillshop
The post Mastering Digital Advertising: Your Guide to Google Ad Manager Skillshop appeared first on Oraki - Reach Your Peak.
View ArticleNavigating the Ad Stack Jungle : A Publisher’s Guide to Simplification
Key Challenges in Ad Stack Management Data Fragmentation With multiple tools and platforms, data fragmentation is common. Consolidating data across sources to provide helpful insights often involves...
View ArticleMobile Ads: Best Practices for Publishers
Leverage First-Party Data for Better Targeting It is a phenomenon that has come out of the mind of the creators of The European Union’s General Data Protection Regulation (GDPR), which demands the...
View ArticleWhat Is MRC Viewability? Why Should Publishers Care About It?
Understanding MRC Viewability MRC Viewability provides comprehensive explanations of what an ad must contain to be counted as a viewable impression. These standards state: Providing a display ad is...
View ArticleCPM vs. RPM: The Differences Publishers Should Know
Understanding CPM In the ad world for display ads, the CPM model rules. This means advertisers pay based on how often their ad shows up on a screen. It’s different from other models that look at...
View ArticleUnderstanding Google’s Privacy Sandbox: A New Era for Digital Publishing
The Privacy Sandbox’s main goal is to keep users’ information within their browser and cut down on sharing personal details with outside companies. Google has rolled out several new technologies to...
View ArticleMastering Google Ad Exchange (Google AdX): The Key to Maximizing Your Ad...
This blog will explain how Google AdX works, what benefits it has over other systems, and how a partnership with a Google AdX reseller might help unlock a publisher’s potential in this powerful ad...
View ArticleUnlocking the Revenue Potential: Website Monetization Strategies for 2025
What’s New in Website Monetization for 2025? Two buzz-worthy website Monetization trends are: Data Monetization: The owner of the website can now monetize user data without infringing on data privacy....
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Google’s U-turn on Cookie Deprecation: What changed from 2019 to 2024?
Why Was That Change Made? Google’s decision to backtrack on its plans for removing cookies was influenced by the following: Regulatory pressure – competing authorities raising concerns about Google’s...
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