Transforming Revenue Streams with Retail Media Technology for Publishers
Redefining Retail Media for Non-Traditional Platforms The new retail media technology allows multiple platforms to bridge the gap between content and commerce. It could be a loan advertisement on a...
View ArticleUnlocking Retail Media Revenue Opportunities for Publishers
The Rise of Retail Media Networks for Publishers Retail media networks link e-commerce with targeted ads and let publishers partner with any retail platform, such as supermarkets, secondhand listing...
View ArticleUnderstanding GAM360 and How to Maximize Its Impact as a GAM360 Reseller in...
What is GAM360? GAM360 is the entire solution Google offers to publishers and advertisers regarding managing and optimizing cross-channel campaigns. The solution streamlines ad operations by automating...
View ArticleInside the Exchange: Understanding the Dynamics of Ad Exchange for Publishers
The post Inside the Exchange: Understanding the Dynamics of Ad Exchange for Publishers appeared first on Oraki - Reach Your Peak.
View ArticleThe Efficiency of Google Ad Manager as an Ad Serving Platform for Publishers
The post The Efficiency of Google Ad Manager as an Ad Serving Platform for Publishers appeared first on Oraki - Reach Your Peak.
View ArticleStrategic Success in Digital Advertising: Maximizing Impact with Google Ad...
The post Strategic Success in Digital Advertising: Maximizing Impact with Google Ad Manager appeared first on Oraki - Reach Your Peak.
View ArticleStrategic Partnerships Unveiled: The Power of PRM Services in Digital Publishing
Unveiling the Power of PRM Services in Digital Publishing Seamless Onboarding and Collaboration One of the primary challenges in forming strategic partnerships is the onboarding process. PRM services...
View ArticleMonetization Demystified : A Step-by-Step Guide on How to Monetize Your Website
The Foundations of Monetization Before diving into specific strategies, it’s essential to establish a solid foundation for effective website monetization. Begin by thoroughly understanding your target...
View ArticleClik here to view.
Leveraging First-Party Audience Segments in Google Ad Manager 360 for...
So, how can publishers capitalize on first-party segmentation to optimize monetization and enhance ad targeting? Behavior-Based Segmentation: Publishers can craft segments based on user behavior across...
View ArticleNavigating Success : The Top Ad Networks Every Publisher Should Consider
Criteria for Choosing the Right Ad Network Choose ad networks that align with your content and audience. Opt for networks offering sophisticated targeting options, ensuring that ads resonate with your...
View ArticleMaximizing Revenue, Engagement and Viewability: Google’s Latest Best...
The post Maximizing Revenue, Engagement and Viewability: Google’s Latest Best performing Ad Products for Publishers appeared first on Oraki - Reach Your Peak.
View ArticleWhy Partnering with a Google Certified Publisher Partner (GCPP) is a...
Expertise and Deep Platform Knowledge A GCPP is not just any partner. These entities are distinguished by their profound knowledge of Google’s platforms and products, achieved through rigorous...
View ArticleWhat Is MRC Viewability? Why Should Publishers Care About It?
Understanding MRC Viewability MRC Viewability provides comprehensive explanations of what an ad must contain to be counted as a viewable impression. These standards state: Providing a display ad is...
View ArticleCPM vs. RPM: The Differences Publishers Should Know
Understanding CPM In the ad world for display ads, the CPM model rules. This means advertisers pay based on how often their ad shows up on a screen. It’s different from other models that look at...
View ArticleUnderstanding Google’s Privacy Sandbox: A New Era for Digital Publishing
The Privacy Sandbox’s main goal is to keep users’ information within their browser and cut down on sharing personal details with outside companies. Google has rolled out several new technologies to...
View ArticleMastering Google Ad Exchange (Google AdX): The Key to Maximizing Your Ad...
This blog will explain how Google AdX works, what benefits it has over other systems, and how a partnership with a Google AdX reseller might help unlock a publisher’s potential in this powerful ad...
View ArticleUnlocking the Revenue Potential: Website Monetization Strategies for 2025
What’s New in Website Monetization for 2025? Two buzz-worthy website Monetization trends are: Data Monetization: The owner of the website can now monetize user data without infringing on data privacy....
View ArticleClik here to view.
Google’s U-turn on Cookie Deprecation: What changed from 2019 to 2024?
Why Was That Change Made? Google’s decision to backtrack on its plans for removing cookies was influenced by the following: Regulatory pressure – competing authorities raising concerns about Google’s...
View ArticleTransforming Revenue Streams with Retail Media Technology for Publishers
Redefining Retail Media for Non-Traditional Platforms The new retail media technology allows multiple platforms to bridge the gap between content and commerce. It could be a loan advertisement on a...
View ArticleUnlocking Retail Media Revenue Opportunities for Publishers
The Rise of Retail Media Networks for Publishers Retail media networks link e-commerce with targeted ads and let publishers partner with any retail platform, such as supermarkets, secondhand listing...
View Article