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Monetization Case Study – A Prominent European Publisher
Overview Total Media is a global digital solutions provider offering ad technologies, monetization solutions and value added services to publishers and advertisers worldwide. With extensive expertise...
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Monetization Case Study – A Prominent Online Media House
Overview Total Media is a global digital solutions provider offering ad technologies, monetization solutions and value added services to publishers and advertisers worldwide. With extensive expertise...
View ArticleAdvertisers Begin Push Back Against Publishers, Industry about Transparency
In a recent interview with The New York Times, Marc S. Pritchard, chief brand officer of Procter and Gamble, outlined his current frustrations with digital advertising in 2017. In particular, Mr....
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Google Revises Monetization Guidelines for Publishers
Google has updated its publisher conduct policy to consider violations of its content policy at a page level rather than at a site level. Now Google will only disable monetization on individually...
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Google begins preparing industry for new Chrome ad-blocking tool
Google has begun informing publishers that they have roughly six months to prepare for a new Chrome-based ad removal tool which will automatically remove unacceptable ads and popups from websites...
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New Study Shows Vast Majority of Ad Fraud Caused by Small Percentage of...
According to an early 2017 study conducted by Fraudlogix, an ad fraud solutions specialist catering to global DSPs and SSPs, an evaluation of 1.3 billion random ad impressions during a 30 day period...
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How to Make $20,000 from One Ad Unit!
Introduction In our experience, creating a website is simple. Either you build it yourself through a clever pre-built template from companies such as Wix or Squarespace or you can hire a web...
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DoubleClick Bid Manager 101
Introduction If you’re a company or agency looking to expand and strengthen your digital marketing activities, DoubleClick Bid Manager (DBM), the world’s premier Demand Side Platform (DSP) available...
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AdWords or DoubleClick Bid Manager (DBM) – Which is a Better Buying Platform...
Google offers marketers two excellent platforms for buying programmatic campaigns, Google AdWords (via the Google Display Network) and DoubleClick Bid Manager (DBM). Despite both having equally...
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What You Need to Know About Remarketing
Photo credit – Justin Brooke What is Remarketing? Remarketing is a type of digital advertising which allows marketers to present an advertisement to web users whom have previously engaged with either...
View ArticleTotal Media’s Outstream Video Offerings – InRead
What is Outstream? Outstream is a video ad placement for a website which dynamically and responsively appears as the user interacts with your webpage. Outstream ads offer a unique experience to users...
View ArticleTotal Media’s Outstream Video Offerings – Slider
What is Outstream? Outstream is a video ad placement for a website which dynamically and responsively appears as the user interacts with your webpage. Outstream ads offer a unique experience to users...
View ArticleWhat is Ads.txt and Why is it a Hot Topic Right Now?
Intro to Ads.txt Developed through the IAB Tech Lab project, ads.txt (Authorized Digital Sellers), is a tool created for publishers to allow for a public declaration of the companies approved to sell...
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Google Analytics Specialist – Total Media – Nov. 2017
Google Analytics Specialist NOVEMBER 2017 If you would like to apply for the position and work with us, please contact our HR department at careers@totalmediasolutions.com Total Media is an...
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Google Analytics Implementation Specialist – Total Media – Nov. 2017
Google Analytics Implementation Specialist NOVEMBER 2017 If you would like to apply for the position and work with us, please contact our HR department at careers@totalmediasolutions.com Total...
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Important Ads.txt Q4 Updates for Publishers
Ads.txt – Q4 News Roundup: Today’s post is an overview of interesting and useful content we have recently read about Ads.txt. Being that Ads.txt is a relatively new development in the programmatic...
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How to Make $20,000 from One Ad Unit!
Introduction In our experience, creating a website is simple. Either you build it yourself through a clever pre-built template from companies such as Wix or Squarespace or you can hire a web...
View ArticleClik here to view.
DoubleClick Bid Manager 101
Introduction If you’re a company or agency looking to expand and strengthen your digital marketing activities, DoubleClick Bid Manager (DBM), the world’s premier Demand Side Platform (DSP) available...
View ArticleClik here to view.
AdWords or DoubleClick Bid Manager (DBM) – Which is a Better Buying Platform...
Google offers marketers two excellent platforms for buying programmatic campaigns, Google AdWords (via the Google Display Network) and DoubleClick Bid Manager (DBM). Despite both having equally...
View ArticleClik here to view.
What You Need to Know About Remarketing
Photo credit – Justin Brooke What is Remarketing? Remarketing is a type of digital advertising which allows marketers to present an advertisement to web users whom have previously engaged with either...
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