Clik here to view.
Ads.txt December ’17 Updates for Publishers
Ads.txt – December News Roundup: Today’s post is an overview of interesting and useful content we have recently read about Ads.txt. Being that Ads.txt is a relatively new development in the...
View ArticleClik here to view.
Ads.txt Publishers Appear to be Winning Despite Heavy Financial Pounding
Publishers are estimated to be losing in upwards of $1.3B a year as a result of third party sellers fraudulently impersonating publisher inventory on global ad exchanges according to new study...
View ArticleClik here to view.
A Conversation about Ads.txt with Mr Sherzod Rizaev of MinuteMedia (Full)
A Conversation about Ads.txt with Sherzod Rizaev, Global Head of Commercial Operations at Minute Media It brings us great pleasure to present a recent interview we conducted with Sherzod Rizaev,...
View ArticleClik here to view.
A Conversation about Ads.txt with Mr. Sherzod Rizaev of MinuteMedia (Short)
A Conversation about Ads.txt with Sherzod Rizaev, Global Head of Commercial Operations at Minute Media It brings us great pleasure to present a recent interview we conducted with Sherzod Rizaev,...
View ArticleClik here to view.
Digital Ad Spend Expected to Grow 4.7% in 2018
According to a 2018 forecast conducted by World Advertising Research Center (WARC), digital ad spend is expected to grow 4.7 percent globally in 2018 due to the Winter Olympics in South Korea, the...
View ArticleClik here to view.
The Best SSP for Publishers
Our first-hand experience working with publishers across the globe tells us that Q4 traditionally features larger budgets and more activity in comparison to Q1, a much calmer quarter commonly...
View ArticleClik here to view.
Here’s What You Need to Know About the New Ad Blocker in Google Chrome
Google has officially enabled its new built-in ad blocker in Chrome today (February 15, 2018) which will automatically remove unacceptable ads and popups from websites across the web. The ad blocking...
View ArticleClik here to view.
6 Ways to Increase your Mobile Game Monetization
With mobile game revenue at an all-time high in 2017, game developers are hurrying to find the perfect balance between user experience and ROI. It takes a lot of money, time, and effort to get the...
View ArticleTotal Media’s Outstream Video Offerings – InRead
What is Outstream? Outstream is a video ad placement for a website which dynamically and responsively appears as the user interacts with your webpage. Outstream ads offer a unique experience to users...
View ArticleTotal Media’s Outstream Video Offerings – Floater
What is Outstream? Outstream is a video ad placement for a website which dynamically and responsively appears as the user interacts with your webpage. Outstream ads offer a unique experience to users...
View ArticleClik here to view.
Programmatic Video, with a touch of history
An Overview Once upon a time, programmatic video advertising was not an obvious choice for publishers wishing to monetize their inventory. The word programmatic, the use of software to purchase...
View ArticleClik here to view.
Case Study – Minute Media Audience Tracking and Selling
Client Overview Total Media and Minute Media are long-term strategic partners. Minute Media, a late stage start-up has worked with Total Media to scale their advertising technology platform. This...
View ArticleClik here to view.
Case Study – Haaretz – Advanced eCommerce Solutions
Client Overview Haaretz.co.il, is the online edition of Haaretz Newspaper in Israel, specializes in analysis from Israel and the Middle East. Haaretz provides extensive and in-depth coverage of...
View ArticleClik here to view.
Guide: How to Setup Cross Domain Tracking for Google Analytics in 5 Steps
If you own multiple domains and want to track a single user’s visit across them all, you should consider enabling multi-domain user tracking by adjusting your settings in Google Tag Manager. In a case...
View ArticleClik here to view.
Analytics Guide: Stop Losing Traffic and Not Knowing Why!
How to Quickly Detect Sudden Traffic Drops on Your Website in Google Analytics One of the most significant issues facing many online businesses is detecting an unexpected drop or a spike in their...
View ArticleClik here to view.
Doubleclick Bid Manager и AdWords: что выбрать?
Google предлагает рекламодателям несколько инструментов для запуска digital кампаний. И если платформа AdWords отлично знакома каждому рекламщику, то Doubleclick Bid Manager (DBM) – это премиум решение...
View ArticleClik here to view.
Analytics Guide: How to Remove GA Spam Traffic Once and For All
Referral spam traffic can pose a serious threat to the accuracy of referral traffic report in Google Analytics as well as inflate the general traffic numbers. The most common way spam traffic is...
View ArticleClik here to view.
The Power of Outstream – Mobile Top Fixed
Mobile View This format is a mobile format, in order to view properly please enter using your mobile phone. Alternatively you can use the developer toolbar in Chrome by pressing Ctrl + F12 and...
View ArticleClik here to view.
9 Reasons Why You Should Be Using Google Tag Manager for Your Website
If you currently use Google Analytics, without using Google Tag Manager, you most likely are encountering multiple challenges when it comes to managing a large number of tags, using development...
View ArticleClik here to view.
The Top 5 Reasons to Deploy the Facebook Pixel on your Website
Introduction When someone from Facebook campaign visits your website and takes action (for example, watching a video or filling out a form), the Facebook pixel reports this action. The pixel will also...
View Article