ESSENTIAL GUIDE: What is First-Price Unified Auctions in Google Ad Manager?
Starting in May 2019 and rolling out in full in August 2019, publishers will begin using new unified pricing rules and data sharing for first-price auctions on Google Ad Manager. The changes will...
View ArticleNew TV Solutions to Roll Out for Display & Video 360 in 2019
Google is taking big steps toward evolving the programmatic world by joining the online world with the connected TV ecosystem. Google and its demand-side platform, Display & Video 360, have...
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Meet Our New Video Content Monetization Solution!
Upgrade Your Website with Premium Video Content Introducing an all-in-one video content package with full monetization services built-in, packaging all the necessary building blocks for running a...
View ArticleTotal Media Video Content Unit – Persistent VCU Version
Persistent Video Content Unit (VCU): The player stays between the content and moving to the corner while the user scrolls the page. The post Total Media Video Content Unit – Persistent VCU Version...
View ArticleTotal Media Video Content Unit – Corner VCU Version
The player placed in the corner of the page. Thumbnails can be added to the VCU player as per the publisher request.You can use your own video content in the player alongside the advertisements. The...
View ArticleTotal Media Video Content Unit – In-Article VCU Version
The player stays between the content and not moving to the corner (Sticky) while the user scrolls the page. The post Total Media Video Content Unit – In-Article VCU Version appeared first on Total...
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Should You Go In-House with Your Programmatic Campaigns?
There is a growing trend in the industry today of companies taking complete responsibility for the management of their programmatic advertising activities. Taking campaigns “in-house” appears to be...
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Scale Up SEM with Search Ads 360
Search Ads 360 (formerly Doubleclick Search) is an integral component of the Google Marketing Platform stack designed to enable agencies and direct advertisers to efficiently manage global search...
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AdWords veya DoubleClick Bid Manager (DBM) – Hangi Satın Alma Platformu Size...
Google pazarlamacılara, programatik kampanya satın alma için iki kusursuz platform sunar: Google AdWords (Google Görüntülü Reklam Ağı aracılığıyla) ve DoubleClick Bid Manager (DBM). İki platformun da,...
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New Interactive Ad Experiences Released in Display & Video 360
New display ads formats have been introduced on Display & Video 360 which enable advertisers to deliver more interactive and dynamic ad experiences to consumers. Released in early 2019, Swirl and...
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4 Essential Publisher Revenue Optimization Strategies
Your website is the center of your online publishing business. As a digital publisher, your site functions as the most powerful platform for delivering your content to visitors, which by association,...
View ArticleOutcome Based Buying in Now Available in Display & Video 360
Google has released Outcome Based Buying in Display & Video 360, a dynamic new feature which enables advertisers to pay for clicks while simultaneously optimizing for CPA. Previously, advertisers...
View ArticleGoogle launches video ad sequencing on TrueView in Display & Video 360 (DV360)
Users of Display & Video 360 are now able to launch ad sequencing on YouTube video campaigns. Video ad sequencing allows advertisers to show a series of TrueView in-stream, bumper, or...
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Kubient Launches First RTB Digital Out-of-Home Platform
Kubient, a New York-based digital audience marketing platform, has announced the introduction of the first real-time bidding (RTB) solution for digital out-of-home (DOOH) advertising locations....
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New Additions to Display & Video 360 Address Ad Frequency
Advanced machine learning capabilities set to arrive in Q4 2019 Google will soon release ad frequency controls in Display & Video 360 that allow for the use of predictive models to assist in...
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Google Ads veya Display & Video 360 – Hangi Satın Alma Platformu Size Daha...
Google pazarlamacılara, programatik kampanya satın alma için iki kusursuz platform sunar: Google Ads (Google Görüntülü Reklam Ağı aracılığıyla) ve Display & Video 360 (D&V360). İki platformun...
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The California Consumer Privacy Act (CCPA) and What it Means for Google Ad...
The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to businesses that collect personal information from California residents. The act creates new consumer rights related...
View ArticleDisplay & Video 360 Reklam Sıklığına Yeni Eklenenler
Gelişmiş makine öğrenme yetenekleri 2019’un dördüncü çeyreğine yetişecek Google yakında, çerez kullanmadan kullanıcılara reklam dağıtımını optimize etmeye yardımcı olacak öngörücü modellerin...
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Display & Video 360’ta Yeni Etkileşimli Reklam Dönemi Başlıyor
Display & Video 360‘ta, reklamverenlerin tüketicilere daha etkileşimli ve dinamik reklam deneyimleri sunmalarını sağlayan yeni görüntülü reklam biçimleri tanıtıldı. 2019’un başlarında piyasaya...
View ArticleGoogle, Display & Video 360 (DV360) uygulamasındaki TrueView’da video reklam...
Display & Video 360 kullanıcıları artık YouTube video kampanyalarında reklam sıralamasını başlatabiliyor. Video reklam sıralaması, reklamverenlerin, kullanıcı için tek bir anlatım deneyimi...
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